The Unfair Disadvantage of Black-Owned Businesses

Black bookstores and Black-owned bookstores struggle, like many other small businesses, but also in different ways. In a new book, "Black-Owned," Char Adams walks us through the decades and hints a bit at the morphing edge of future outlook for these businesses in his book. (Black bookstores are not only Black-owned but also focus on works about Black culture, roots, history, systemic racism and the like.) The book clearly gives you a sense of the bookstores, the owners, their dreams, visions for their businesses and the neighborhoods they inhabited and served. Some were rallying points and educational centers for their communities. Some got more involved in movements towards more equity, liberation (freedom from oppression and prejudice—my definition). 

So, we learn that in the 1940s through and into the 1980s, as Black bookstores tried to counter prevailing dominant culture thinking, law enforcement often got nervous and took actions that created hindrances for profitable operations. It’s hard enough to operate a small business, watching costs, trying to increase sales through marketing in a broad sense, as well as having dependable, good employees. Black-owned bookstores also had to deal with a lack of culturally relevant product. The author documents the paucity and then the growth in published works and printing houses. And the continued struggle even into the 2020s from the business-operations standpoint. There is no immunity to the retail trends in the last two decades. But there have been some successes.

This is not just story-telling about people and places. There are some statistics, though the author acknowledges (frequently) that there is no single database to determine how many bookstores, when they were launched and when they ceased operating. But you still get a good feel that, relative to the larger publishing and selling industry, there are many but still a sliver of the overall pie.

This book is not a recitation of all the systemic obstacles. There are other books that would describe the environment in which these bookstores operated. The same cultural inertia that affects all Black businesses and Black life are documented very well in other books. Adams spends some time noting that Black-owned bookstores are susceptible to the same apathy and antagonism that infuses the dominant culture.

But here in this book: Come meet the movers and shakers in this business sector. Cheer them on. Empathize with their business struggle. Moan as cultural warfare tries to just ignore the racial issues and flow around these businesses isolating them like islands in a retail river. But most of all try to pay attention to what has worked and what hasn’t as the decades go on. There are lessons here for entrepreneurs and activists. 

I'm appreciative of the publisher for providing an advanced copy.