Ever read the part in Alice in Wonderland where she gets caught up in a race around a tree with several animals. Not only did she fall behind when she slowed down but she also fell behind even when she ran at the same speed in which she started.
The moral is: if we don't improve, our competition will pass us, or our customers will be unhappy when we can't keep up with their growing needs.
That means becoming...
...more agile
...more reliable
...more service-oriented
...more technologically advanced
...less pricey
...less annoying
...less cumbersome to reach
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